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Part 2: Mirror, Mirror, On the Wall, Who’s the Greenest Firm of All?

In this continued article, examining the gap between a company’s green marketing and its’ true capability, I am sharing the results of our “Is Your Firm Green?” survey. My previous posting looked at leadership and project delivery – and noted a shocking discrepancy between how companies portray themselves, and feedback about quantifiable capabilities. Today, I’m […]

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Part 1: Mirror, Mirror, On The Wall, Who’s the Greenest Firm of All?

My last posting spoke about the difference between a company’s green marketing and their true capability to deliver consistent, high quality sustainability at an organizational level. Since then, we published a survey, asking green professionals to honestly reflect on their perception of their company’s true capability. The results have been very interesting. One of the […]

Continue Reading: Part 1: Mirror, Mirror, On The Wall, Who’s the Greenest Firm of All? >